Coca Cola bottle shape cannot be trademarked?
General Court of the European Union supported the decision stating that the Coca-Cola bottle "does not possess any qualities that distinguish it from other bottles on the market".
An EU court ruled that Coca Cola beverage bottles form is not distinctive enough, by denying the claim of the largest American beverage corporation.
In 2011 Coca-Cola filed an application for the registration of shapes of plastic, glass, metal bottles in the European Union, arguing that the shape of the bottle is a "natural evolution" of iconic bottles with their drinks.
However the Office for Harmonization in the Internal Market considered that the shape of these bottles is devoid of any distinctive character.
However, the decision may be appealed to the European Court.