Danone company has lost its rights for “Activia” logo partially.
The long-lasting patent dispute between Wimm-Bill-Dann Foods (WBDF) and Danone company has come to an end. Last summer WBDF that owns PepsiCo company filed an application to annul Danone rights for Activia logo. Rospatent satisfied the company claims partially. In accordance to that Danone is prohibited to produce milk, dried milk and whipped cream under Activia logo.
In accordance to the Rospatent case materials Wimm-Bill-Dan filed an application before the Office in order to annul Danone rights for Activia trademark use at three classes for foodstuffs: 29, 30 and 32. Having annulled Danone rights Wimm-Bill-Dan Foods intends to protect its trademark for Bio Max product. Yoghurt, kefir and other products are produced under this trademark.
Wimm-Bill-Dann Foods believes that Activia and Bio Max trademarks are confusingly similar. However, Rospatent satisfied Wimm-Bill-Dann claims partially. Danone company has rights to produce kefir and yoghurt under the trademark. Meanwhile the company can not offer Russian consumers milk, dried milk and whipped cream under this trademark.