McDonald Russian’s favorite fast food restaurant for the first time failed to register their sandwich name. We are talking about the trademark «Chicken Bacon». The company cannot get rights since spring 2014.
In April 2012 McDonalds filed an application to the Federal Service of Intellectual Property to register a phrase «Chicken Bacon». Having been refused, the company turned with the objection to the Chamber of Patent Disputes. Unfortunately the Chamber of Patent Disputes supported the decision of the Federal Service of Intellectual Property. Experts believe that the words «chicken» and «bacon» which McDonald’s want to register, means quality of the products, therefore it cannot be registered.