Pele is going to win by court action

The legendary footballer Pele has filed a lawsuit against Samsung Electronics Co for the amount of $ 30 million alleging that the company used improperly the image of his counterpart in the advertisement published in the New York Times without specific permission.

According to the lawsuit filed this month in federal court in Chicago, last year Samsung posted advertising after the termination of the negotiations on the use of the football player image for the products promotion.

The statement says that despite the fact that the advertising does not mention the name of Pele it includes an image of a man who is very much like the football star as well as a small player photo performing "kick scissors" which is often used by Pele.